All Blog Posts
The off-season advantage: Why it’s smart to build your email lists between election cycles
Between big election cycles is the best time to build your email list and newsletter, so when you need it, you already have an audience for voter engagement, volunteering, and donations. Read why you should build your email list between big elections!
Break Free From Desperate Fundraising Emails: How to Mix Fundraising, Engagement, and Heartfelt
How do you mix up different email asks in your strategy to make sure you don’t sound like you’re desperately asking for money? Read our blog on the three main types of email asks and how to use them all to optimize engagement.
The Psychology of Political Messaging
Political messaging is hard to master, especially with the amount of content people see every day. The key is to master storytelling and appealing to people's emotions. Read our blog for tips on breaking through the media noise!
Creating an Effective Email Strategy: The Importance of Content Calendars
How to create an email content calendar — if you want to level up your organization or campaign, you need to make sure your email program is prepared. What is a content calendar, why is it important, and how do you make one? Read our blog to find out how to keep your email program ready for each month.
Email Fundraising 101: Best Practices for Grassroots Email Campaigns
How can you use email to fundraise effectively? Our Digital Department breaks down using email for effective campaign fundraising in this guide.